Marriott school of business

challenge: the experience design and management department attracts unique students that are different than the typical business student and many often feel like they do not belong in the msb

research methods: surveys, interviews, social media listening

findings: students loved their experience in the program but did not know how they fit in the context of business or how to communicate their value, further contributing to feelings of alienation in msb

solutions: identified moments that matter in student journey, secured sustainable funding for belonging initiative, intentionally designed elevating experiences through campus collaborations and industry professionals

crafted elevator pitch + core competencies taking control of narrative within msb empowering students and faculty to communicate their value

Bright pediatric Dentistry

challenge: bright pediatric dentistry was purchased from another dentist and located in an established area in a very small office space. they wanted to focus on who they are and what they do best through a new name, logo, physical space and digital mediums

methodology: surveys, interviews, social listening, quantitative data, google analytics, google reviews

findings: patients valued friendly staff, competent and approachable dentist, and felt a high level of trust for the office.

dentist + staff make exceptional effort to help children have a positive experience. dentist is also an avid skier and the office is located near brighton ski resort

solutions: established name and brand identity that resonated with dentist, staff, and patient base; identified strategic opportunities to create cohesive experience across phygital spaces to reinforce brand identity (sunglasses wall, custom mural, coloring pages, highlight google reviews)

Breeze airways

challenge: breeze airways was launching during the spring of 2021 and needed insight into consumer sentiment regarding travel expectations around COVID-19 to effectively manage their guest experience

methodology: survey, competitive analysis, segmentation analysis

findings: guests fell into four general categories and despite marked differences around willingness to travel and concern around COVID-19, there were several areas of common sentiment

solutions: identified ten pertinent and cost effective solutions including: make aircraft cleanliness a top priority, educate guests on the cleaning procedures and aircraft hepa filters, offer full pre-packaged food and beverage service, offer guests disinfectant wipes, market the flexible flight change policy, board the aircraft back to front, lean into motto of, "world's nicest airline" through tone and visuals for social distancing + mask policy messaging

Address

725 n 700 w circle

american fork, ut 84003

Email

andlaurenholley@gmail.com

Phone

702.768.5903

LInkedin

linkedin.com/in/andlaurenholley